Creating a logo is a process in which all freelancers have to go through. A logo is important as it creates a brand for the specific freelancer, the font has to work with the logo in order to create contrast and flow. This process it going to finalise my choice for which font and typeface I will use to best represent my work. To simplify things i will layout separate and identify each font.

Serif Fonts – Psychology of a Type

The serif is a small line attached to the end of a stroke in a letter or symbol. As apposed to a sans serif font which is without. These fonts are often more formal for example newspapers and books and any body text. They are considered easier to read and are more  widely used in print form rather than in web format.


Sans Serif Fonts Psychology of a Type

Fonts without a serif are called sans serif font this is from the french ‘sans’ which means ‘without’. The sans serif font is clean simple and effective. Used within web design and blogs due to its formality. Some have harsh reviews of this font, and see it as gothic and ugly. However this makes it an interesting choice to use as it is rare to see.

Bold Text 

A bold font weight makes text darker than the surrounding text. With this technique, the emphasized text strongly stands out from the rest. It can therefore be used to highlight certain keywords that are important to the subject of the text, for easy visual scanning of text. For example, printed dictionaries often use boldface for their keywords, and the names of entries can be marked in bold.

Italic Text

In typography, italic type is a font base which the text usually slopes to the right. Owing to the influence from calligraphy. Italics are a way to emphasise key points in a printed text, or when quoting a speaker a way to show which words they stressed.

5 Principles for choosing and using typefaces

Font Design