Symmetrical Balance – a focal point is required to achieve symmetry, this can be either horizontal or vertical. This design of visual communication appears more precise and professional due to the balance.                                                                                              Asymmetrical Balance – This technique uses an uneven distribution to create a different effect.

Grids – grids are the structure to any layout within graphic design. They allow the information to be set out evenly and in a fashion in which looks more presentable.                 Margins – This is the space in-between text and imagery the negative space makes it easier for the reader to comfortably read the text without any text disappearing into into the gutter. They also provide an ending point in between multiple subjects.                         Gutters – Gutters defines the space in-between a double spread.Having this space allows for better and easier printing and reading of the material being presented.                        Folio – this is the page number of each individual sheet.                                                           Body Copy – the body text found in articles, magazines, books, adverts, etc. However this does not include headings, subheadings, cations, pulled quotes, etc.                               Columns – This is the gap in a publication that is infinitely adjusted to be a certain height and width where graphics and text are placed.                                                                         Headlines – a short description of the article associated to it.                                        Subheading – a description for a section of text included within a larger text.           Running Head – a line of text at the top of each page, this is a shortened form of the title.       Pulled Quotes – a quote relating to the article that attract the audience to the article as is made to look different to the body text.